Montblonc is a German manufacturer of luxury writing instruments, watches, jewellery and leather goods, often identified by their "White Snowflake" logo. The start of the "modern" new century had a stimulating effect on inventors and craftsmen. Ingenuity and imagination helped the fountain pen to make its technical and commercial breakthrough as a writing instrument. Their first model was the Rouge et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, Montblanc. The Meisterstück name was used for the first time in 1924, for the top lines of fountain pens. Today, the Montblanc brand is on other goods besides pens, including watches, jewellery, fragrances, leather goods and eyewear.
Today, Montblanc forms part of the Richemont group. Its sister companies include luxury brands Cartier, Van Cleef & Arpels, Chloé, and Baume et Mercier. Montblanc is owned, through Richemont, by the South African Rupert Family.